The projects
Lead generation
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Identify and collect data on 50 prospects. Companies should be selected based upon key criteria (eg industry, presence in key geographic locations, size/growth rate, etc.) that will be defined at project kickoff. Information to be collected should include: contact information for a specific role (eg name, title, email, phone) and other publicly available data that will be defined at project kickoff (eg size, employee count, key customers, etc.). |
Content creation
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Develop a piece of targeted content to be used in a blog, providing insights into a specific topic defined by the company. The content should be written in an editorial style that highlights areas where the company has effectively driven success, rather than in an advertising style focused solely on the company. The content should include supporting data and external sources obtained through research. The article should be approximately 800-1,200 words. |
Competitive review
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Perform market research on five to ten competitors including their presence on social media, LinkedIn connections, and recent press releases. Identify key followers, customers, partners, and advocates based upon engagement and content. Review user feedback, social media comments, and competitors' behaviors to identify new trends and opportunities. Include examples that convey key points. |
Industry analysis
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Research an industry that the company defines. Identify key thought leaders including consultants, stock research analysts, think tanks, and others. Prepare a summary that details the size of the industry, key trends, major competitors, growth rate, regulation, and other key information. As part of the report, include references to third-party research. |
If you need something different, don’t worry. It’s still really easy to craft your own project in under five minutes.
