While we were focused on just getting some help on a project, we quickly realized that the student was incredible, and ultimately hired her as a summer intern. We saw her work ethic and skills, and got an inside track on hiring her.
The AMA Micro-Internship program provides opportunities for professional members to get support on short-term assignments from highly-motivated student members. Beyond the immediate benefits, Micro-Internships help build relationships between all AMA members.
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As an AMA member you can have any of these completed for $400, making it easy and cost effective to leverage these best practices.
To get started, simply click the project and follow the instructions. It takes under 5 minutes, and there's no commitment.
Brand loyalty is vital for all industries, and social media can be an early indicator of opportunities to enhance your brand (or capture market share from competitors). A college student can spend the time gathering and summarizing these insights.
With research showing the benefits of humanized content, an outside perspective is more valuable than ever. An AMA student member would be excited to share his or her insights on your content and provide suggestions that will help apply these tools.
While there is ample data showing the best time to post on social media, developing a posting schedule that aligns with these best practices is time consuming. Let a student member help craft the content and identify the right thought leaders to tag.
Maintaining fresh, personalized content is more important than ever, but finding the time to update blogs, white papers, or social media is difficult. Let an AMA student member use their research and writing skills to help.
One of the most effective ways to enhance your lead gen efforts is by optimizing your keywords. (And here are some resources to prove it.) Instead of doing the research yourself, get support from an AMA student member.
Given the variety of marketing technology tools and solutions partners, it's more difficult than ever to compare the relative costs and benefits of building your martech stack. Have a college student or recent grad do the research for you.
Backlinks are often ignored, but they can have one of the biggest impacts on website performance. By having an AMA student member conduct an analysis of your backlinks, you can identify opportunities to drive more awareness and inbound leads.
Too often, the event marketing discussion focuses mostly on event promotion. Instead, have a college student or recent grad support your upcoming event by applying best practices that will generate the greatest awareness and benefits.
What are AMA Micro-Internships?
Valuable to marketing professionals
Available year-round as needed
Provides an easy way for AMA student members to gain experience and build relationships with marketing professionals
While we were focused on just getting some help on a project, we quickly realized that the student was incredible, and ultimately hired her as a summer intern. We saw her work ethic and skills, and got an inside track on hiring her.
This is the 'anti-staffing firm.' I set the price for the assignment, picked who I wanted, and when I decided to hire her, there were no fees.
Not only did the Career Launcher shine, he excelled. He took the brand to a new level and challenged our group to think outside the box. Could not have been more pleased or grateful for the opportunity to work with this motivated individual. It's all about opportunity and Parker Dewey gives students exactly that. I look forward to our next project!
Micro-Internships allow companies to expand their access to potential candidates, while providing pathways for college students from all backgrounds.
Through these short-term, professional assignments companies and college students can mutually assess fit prior to committing to a longer-term relationship.
The short-term nature makes it easy for professionals to leverage Micro-Internships, while allowing college students to complete assignments around their schedules.