Don’t Let Recruiting Stall, Use Winter to Stay Ahead

Most teams pour their energy into fall recruiting and then hit pause. But with students back on campus and your fall efforts in motion, now is the perfect time to think ahead.

In our webinar, we discussed how organizations are using winter recruiting to stay ahead of the competition, build relationships with untapped talent, and give students meaningful, flexible opportunities when it matters most.

In this session, we covered:

✅ Why winter is an ideal time to connect with student-athletes and other underrepresented groups
✅ How experiential winter projects can support hiring, DEI, and brand awareness goals
✅ Real-world examples from employers using winter recruiting to build year-round pipelines
✅ Ideas you can implement immediately to fill in gaps, pilot new roles, or build momentum for spring

Whether you’re new to winter recruiting or looking to formalize your approach, this session will help you think differently about what’s possible between semesters.

Watch the replay and walk away with fresh ideas and proven strategies to make winter work for you.

Panelists included:

• Florie Marshall, Lead Program Manager, Northwestern Mutual

• Rebekah Paré, Founder & Chief Strategy Officer, Paré Consulting, LLC

• Taylor Ayres, Marketing & Sales BBA Candidate, Stetson University

• Moderated by Jeffrey Moss, Founder & CEO, Parker Dewey

About the State of Campus Recruiting

Parker Dewey regularly brings together corporate leaders, universities, and organizations supporting students, and all those interested in addressing the challenges of college-to-career. We touch on hot topics facing institutions and recruiters, and welcome questions in advance from our audience members.