How to Use Micro-Internships to Access, Engage, Assess, and Hire Early-Career Candidates

    This article will examine how to incorporate Micro-Internships into your existing campus recruiting strategy to hire top early-career talent.

     

    Are you interested in an easy and efficient way to access, engage, assess, and hire the best early-career talent for your business? If so, incorporating Micro-Internships into your recruiting strategy is the answer. An estimated 500,000 to one million Americans work as interns annually.

    Micro-Internships provide a unique opportunity for employers to connect with potential candidates through short-term, on-demand, professional projects. With Parker Dewey, the largest network of highly motivated college students and recent graduates, you can assess candidates' skills and qualifications and see how they work in your environment and whether they are a good fit for your company. 

    Fast facts about Micro-Internships

     


    Parker Dewey Micro-Internships are open to all college students and recent graduates regardless of major, school, or GPA. College students can explore careers, including roles and companies they may not have considered. These short-term, paid, professional assignments allow college students to develop and demonstrate their skills. 


    Table of contents

    Using Micro-Internships to access candidates
    Using Micro-Internships to engage candidates
    Using Micro-Internships to assess candidates
    Using Micro-Internships to hire and convert candidates


     

    Using Micro-Internships to access candidates

    It's no secret that finding qualified candidates can be a challenge. With 11.4 million open jobs in the United States, finding the best talent for your team can be an arduous and lengthy process. At a time when more jobs are available than people able to fill them, it's crucial to be proactive in your recruiting efforts. Traditional markers of a candidate's fit for roles don't work (i.e., academic degrees, personal referrals, GPA), and these arbitrary requirements cause recruiters and employers to overlook talented candidates.

    One way to find top early-career talent is using Micro-Internships as a recruiting tool. Micro-Internships allow companies to connect with college students, recent graduates, and even those looking for a career change who do not yet have the experience to qualify for a higher-level position at a company. This increases the number of potential candidates you can access to find suitable hires for your organization.

    Micro-Internships posted on Parker Dewey's network provide employers with access to highly-motivated college students and recent graduates who are seeking to gain professional experience while demonstrating their talent and skills as they launch their careers. From research universities to community colleges, our network provides employers with access to 11 million degree earners nationwide. Career Launchers hail from over 5,700 academic programs, including more than 500 partner colleges, universities, and non-profit associations nationwide.

    Some of the key ways Micro-Internships help access early-career talent include:

    Partnering with schools and universities

    By partnering with schools and universities to offer Micro-Internships to students and recent graduates, the best and brightest students can be accessed. Typically, schools and universities have job boards exclusively for their students and graduates. Micro-Internships can be offered solely to students from specific academic institutions, or they can be open to all talent on Parker Dewey from schools nationwide to apply. Employers can access thousands of candidates who may be potential hires for their company.

    Community support/workforce development

    Your Micro-Internships can be open to our nationwide network of college students to apply, or you can choose to hire college students from your alma mater, specific universities, states, etc. You have the option to support a specific community through targeted workforce development programs that'll provide professional work experience, and learning opportunities through short-term paid professional projects. For Micro-Internship project ideas, check out 18 Projects You Shouldn’t Do (but an intern can)!

    Diversity/equitable access or inclusion and accessibility

    Micro-Internships are accessible opportunities for all college students and recent graduates, regardless of other commitments that take place year-round. These short-term, flexible, and paid projects make it easy for candidates to participate. In contrast, other traditional programs are limited by the number of opportunities they can offer and the talent they can attract.

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    Using Micro-Internships to engage candidates

    Micro-Internships are a great way to engage and develop relationships with potential candidates. 

    Engaging and developing relationships with candidates will help you create a talent pipeline that'll make it easier to fill future job openings. In fact, 70% of companies end up offering interns a full-time position, and 80% of interns accept these offers.

    Thanks to the real and professional work that takes place during project engagement, many employers have extended full-time offers to Micro-Interns that have worked on their projects, effectively reducing renege rates. 

    The following methods will help you cultivate strong relationships with candidates and engage them through Micro-Internships. 

    Focus on how candidates want to engage

    We've surveyed thousands of college students nationwide to help recruiters, employers, and organizations better understand how early-career talent prefers to be engaged by prospective employers and learn about roles at their organizations. We found that 87% of early career candidates are interested in real work experience with a company. Micro-Internships provide precisely that through an experiential learning opportunity for candidates.

    Consider how candidates want to learn

    Early-career candidates have preconceived notions about industries, companies, and roles. If your company is not widely known to operate in the candidate's preferred field of interest, candidates may not know you're hiring for positions they're pursuing. To effectively engage early-career candidates and prevent them from overlooking your company, it's essential to offer them an experiential learning opportunity that helps them better understand what they'd be doing at your company and if it aligns with their interests.

    Implement an easy onboarding process

    With Micro-Internships, the onboarding process is straightforward. Unlike regular internships, where you might walk candidates through your policies, procedures, company history, etc., Micro-Intern onboarding consists of explaining the project, identifying the deliverables, and providing a point of contact for any questions the Micro-Intern may have.

    Making fruitful connections

    Making meaningful connections with early-career candidates will mutually benefit both candidates and employers. This connection will be based on the organization's work, how clear the employer's instructions are, and the candidate's understanding of how their deliverable serves the big picture. Micro-Interns are very autonomous and eager to employ their skills; they'll benefit from clear expectations to be successful.

    Short-term experimentation

    Micro-Internships are short-term, making it possible for Micro-Interns to complete projects for multiple companies in a variety of sectors. This short-term benefit makes it easier for both the candidate and employer to identify where the candidate is the best fit and where their skills will make the most significant impact.

    Implement a sustainable and scalable process

    Micro-Internships are scalable and fast-paced, and within a matter of days, you'll learn whether or not a Micro-Intern is an appropriate fit. Your company can engage 10x the number of candidates and have them complete real professional work projects instead of having them complete a traditional 3-month-long internship that is costly and limits the number of candidates you can engage. 

    Using Micro-Internships to assess candidates

    In addition to using Micro-Internships to engage and build relationships with potential candidates, they can also be used to assess a candidate's skill set. Have Micro-Interns work on projects they'd be working on if they were a full-time employee and evaluate how they perform.

    It's important to note that Micro-Internships let the candidate assess employers, too - they get to see what it's like to work in an industry, on certain projects, and with a specific manager. It's beneficial for a candidate to say, "I think the company is interesting, but the manager's feedback confused me...I think I'd be better with someone that's more of a coach." Ultimately, giving candidates this opportunity to assess your culture, organization, and team leads to lower hiring costs, higher acceptance rates, and increased retention.

    While a traditional internship may give you an insight into a candidate's communication and hard skills, it may take a while to formulate a solid opinion on a candidate's career readiness and if they're the right fit for your company. Micro-Internships allow you to quickly assess a candidate's technical and soft skills in a short time frame, making it a non-expensive candidate screening opportunity. 

    Fortunately, Micro-Internships are short-term, which helps avoid spending too much time on candidates that may not be the right fit and ultimately making a bad hire. As a single bad hire can cost companies an average of $14,900, you must take the time to assess candidates thoroughly. For early-career candidates, in particular, relying on resume screening and interviews doesn't show the full view of a candidate's current skills, on-the-job communication, or potential.

    Keep in mind that employers will see Micro-Interns work in real-time and understand their skills and capabilities, which will showcase the candidate's potential. You can assess candidates through Micro-Internships based on the following;

    • Core skills

      Communication, numeracy, and time management skills are vital to working in today's world. These skills are needed in any work environment. Therefore, assessing for some level of availability in these core skills is prudent.
    • Hard skills

      Micro-Interns will possess specific abilities they can demonstrate in a measured way. These quantifiable skills, such as cloud computing, data mining, and mobile development, can be tested to prove one's ability to get the job done.
    • Potential

      One of the most important things you'll want to assess is the Micro-Intern's potential. This includes their ability to learn new things and how coachable they are. Some Micro-Interns will have more extensive experience than others, but most are early-career professionals that have the potential to grow with your company.
    • Company culture fit

      Within the assessment process, you'll also want to consider if the Micro-Intern is a good fit for your company culture. Seeing a Micro-Intern's values, work ethic, and how well they get along with co-workers will be highly informative. You'll see how a candidate learns during their Micro-Internship, how they respond to and implement feedback, and get a sense of what the candidate needs to be successful at your organization. Whether it's further coaching or more structure, you'll know whether that's something you can provide.
    • Work quality

      While Micro-Interns are completing your projects, you'll want to assess the quality of their work. Pay close attention to things like accuracy, attention to detail, and how well they follow instructions. These are all crucial indicators of how they would do in a full-time position at your company.
    • Motivation

      One of the most important things you'll want to assess in a Micro-Intern is their motivation. Their willingness to learn, how hard they're willing to work, and if they have a positive attitude toward new challenges. These qualities will help them succeed in any position.
    • Communication

      Another essential skill to assess is a Micro-Intern's written and verbal communication. Assess how a Micro-Intern communicates with their co-workers, customers, and clients, and ask yourself if they're concise and effective when communicating.
    • Time management

      Lastly, you'll want to assess a Micro-Intern's time management skills. Their ability to prioritize tasks, meet deadlines, and stay organized will give you an idea of how they would manage their day-to-day functions if hired for a full-time position.

    The methods above will give you a thorough idea of a Micro-Intern's skills and abilities. This will help you to determine if they're a good fit for your company and if they have the potential to be hired for a full-time position.

     

    Using Micro-Internships to hire and convert candidates

    While the idea of a Micro-Internship may feel like extra work, the return on investment is worth it. Using Micro-Internships to your advantage, you can hire the best early-career candidates for your company. Ultimately, this will save you time and money by increasing retention and acceptance rates while reducing the cost of a bad hire and reneges. Here’s how:

    • Lower the cost of recruiting

      The process of recruiting can be costly, time-consuming, and stressful. Micro-Internships can lower recruiting costs as you will have worked with candidates early on, saving time and money in the long run. You won't have to spend as much time and money on advertising or recruiting campaigns. Instead, you can convert Micro-Interns to full-time employees and have a pool of top talent and an array of options.
    • Increase acceptance rates

      When Micro-Internships are used to hire candidates, you build relationships with them from the start, increasing the acceptance rate regarding full-time job offers. Micro-Interns will already have a favorable opinion and experience with your company. In addition, by using Micro-Internships to hire candidates, you can ensure that you're only extending offers to qualified candidates.
    • Ensure expectations and roles are understood

      Utilizing Micro-Internships to convert Micro-Interns allows you to set expectations early on, including defining their roles and responsibilities and what is expected of them. Doing this can avoid misunderstandings or miscommunications down the road, reducing the likelihood of them reneging. 
    • Avoid making bad hires

      Making a bad hire can be costly in terms of time and money. Mico-Internships effectively reduce the risk of making a bad hire by engaging with candidates early on and assessing their skills and abilities. This will give you a better idea of whether or not they're a good fit for your company before extending them a full-time offer.
    • Retention

      It's increasingly difficult to retain employees in a competitive job market. Fortunately, Micro-Interns thoroughly engage with employers and are exposed to the organization's culture, pay scale, flexibility, team, and potential growth opportunities, giving candidates a firm understanding of the organization. If an employer were to offer a Micro-Intern a full-time role, the chances of retaining that Micro-Intern once they're an employee is high.

    Micro-Internships are an excellent investment, and Micro-Interns can become a valuable asset to your company, but only if you take the time to engage and manage them properly. You can use Micro-Internships to access, engage, assess, and hire top talent for your company. If you're not currently using Micro-Internships as part of your hiring strategy, now is a fantastic time to start.

     

    More-Info_iconFor further reading, download our ebook, Beyond Interns, Temps, and Freelancers: How to Engage Students and Improve Entry-Level Hiring Outcomes.

    As the largest network of highly motivated college students and recent graduates who are excited to complete short-term, professional assignments, we know internships!

    Our mission is to provide meaningful opportunities for Career Launchers to add to their resumes while helping organizations get work done. If you’re passionate about this too, please join our email newsletter Hire Learnings, and follow us on social!

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