Marketing Toolkit

    Frederick A. DeLuca Micro-Internship Program

     

    How to use this content:

    These promotional pieces and resources are designed to help you share information about this exciting program that allows companies to engage Florida and Connecticut students in a paid, professional, 15-hour project - at no cost to the company! We recommend sharing the resources below with your employer partners, local small businesses, nonprofits, alumni, students, and others who may be interested.

    If you have questions,
    schedule a time to connect with our team.

    For Organizations Interested in Posting Micro-Internships For Students/Recent Grads
    Email (Employers) General Landing Page/FAQ's Email
    Email (Alumni) Employer Tutorial Newsletter Insert
    Flyer - Overview  Flyer (Can a Micro-Intern Help?) Social Media (Video)
    Flyer - Where Micro-Internships Fit Project Library Student Success Toolkit
    Newsletter Insert (Employers) Flyer (Client Successes) Informational Webinar
    Newsletter Insert (Alumni) Supervisor Success Checklist  
    LinkedIn Post Informational Webinar  
    1-min video (great for social media)    

    (RETURN TO OTHER TYPES OF CONTENT)

     

         For Students: Email Announcement (return to top of page)                

    Subject:

    More Opportunities for Paid, Flexible, Real-World Experience

     

    Email Template

    https://docs.google.com/document/d/1FQpDA7jC__ugfjrxsswTOPJ4x5wufP2Db0Zj1x0to5o/edit?usp=sharing 

                   
    For Students: Newsletter Announcement (return to top of page)                

    Text:

    More Opportunities for Paid, Flexible, Real-World Experience

    [PARTNER] is excited to announce that new Micro-Internship opportunities are now being posted to a limited pool of students and recent graduates, including you! To view and apply for these flexible, paid, professional projects, log in to your Parker Dewey account and check out the 'Featured Projects' section!

    Button Text: Get started

    Button Link: https://info.parkerdewey.com/freddelucafoundation/students 

    Image (optional)

    Parker Dewey Ven Diagram-2

                   
    For Students: Social Media Announcement (return to top of page)                

     Caption:

    Exciting news! Thanks to a new program, #ParkerDewey Micro-Internships are now being made available to a limited pool of early career talent that includes students and recent graduates of [PARTNER]! 🎉🎉🎉 Log in today and check out the 'Featured Projects' section to view and apply. (link in bio)

    @microinternships #microinternships

     

    NOTE: For additional social media collateral, check out our Parker Dewey Marketing Toolkit. There's enough content to share a different Parker Dewey post every week for a year!

     

    Links:

    https://info.parkerdewey.com/freddelucafoundation/students 

     

    Share on LinkedIn

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    Options:

    Video:

    Click to open video in new window and download

    Share video via link

    Image:

    Parker Dewey Ven Diagram-1

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    Instagram Story:

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    Add sticker: Pick your favorite that comes up when you search 'excited'.


    Add link: (See link column)

     

     

               
    For Students: Student Resources (return to top of page)                

    Description:

    Our student resources include tutorials, checklists, guides, and upcoming events all designed to help your students be successful in securing and executing Micro-Internship projects.

     

    Link:

    https://www.parkerdewey.com/resources?audience=student 

     

                   
    For Organizations: Email Announcement (return to top of page)                

    Subject:

    Exclusive Offer: Access, Engage, and Access [PARTNER] talent with a Micro-Internship

     

    Email Template

    https://docs.google.com/document/d/1xgDZUdNM-BZcFKkz97pE3LSfPOjiGhNC/edit?usp=sharing&ouid=115094056961933162843&rtpof=true&sd=true 

                   
    For Alumni: Email Announcement (return to top of page)                

    Subject:

    Exclusive Offer: Engage Talent from your Alma Mater with a Micro-Internship

     

    Email Template

    https://docs.google.com/document/d/16O4wB8HW64mvT4-EYa3bEEACEs2QZ0z2/edit?usp=sharing&ouid=115094056961933162843&rtpof=true&sd=true 

                   

    For Organizations: Flyer (return to top of page)

                   

    Description:

    A single-page handout (8.5x11 PDF) with perspectives from a student, employer, and university partner about how and why experiences through Parker Dewey provide value to all parties.  

    Also includes a summary of the Frederick A. DeLuca Micro-Internship Program grant and website for how an organization can post a project.

     

    Link to view/ download:

    https://info.parkerdewey.com/hubfs/Collateral/On-Demand_DeLuca.pdf

                   

    For Organizations: Where Micro-Internships Fit Flyer (return to top of page)

                   

    Description:

    A two-sided handout that highlights how Micro-Internships support employers as it relates to their specific recruiting goals.

     

    Link to view/ download:

    https://info.parkerdewey.com/hubfs/DeLuca%20Version_Where%20Micro-Internships%20Fit%20For%20Employers.pdf 

     

    Link to customize:

    https://www.canva.com/design/DAF-GIHdReo/Fd7PZyikaur3eW9CnzINVA/edit?utm_content=DAF-GIHdReo&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton 

                   
    For Organizations: Newsletter Announcement (return to top of page)                

    Text:

    We are excited to announce a new program that allows you to engage a [PARTNER] student in a short-term, professional, paid work experience - at no cost to you! With this new Micro-Internship program, you can get a project done by a talented [PARTNER] student, and the student gets paid by us.

    Join us at an informational webinar to learn more (https://info.parkerdewey.com/micro-internships-overview), or check out https://info.parkerdewey.com/freddelucafoundation/employers to see example Micro-Internships and post your no-cost project!

    Image (optional)

    Feel free to select whatever logo from our branding kit works best for your newsletter format.

                   
    For Alumni: Newsletter Announcement (return to top of page)                

    Text:

    We are excited to announce a new program that allows you to engage a current [PARTNER] student in a short-term, professional, paid work experience - at no cost to you! With this new Micro-Internship program, you can get a project done by a talented [PARTNER] student, and the student gets paid by us.

    Join us at an informational webinar to learn more (https://info.parkerdewey.com/micro-internships-overview), or check out https://info.parkerdewey.com/freddelucafoundation/employers to see example Micro-Internships and post your no-cost project!

    Image (optional)

    Feel free to select whatever logo from our branding kit works best for your newsletter format.

                   
    For Organizations: LinkedIn Announcement (return to top of page)  

     

     

             

    Caption:

    Is your professional to-do list looking a little long? Engage the help of a [PARTNER] student! You get a project done, and the student gets paid, professional experience, all at no cost to you! Start tackling that to-do list today with the help of a Micro-Intern.

    Join us at an informational webinar to learn more (https://info.parkerdewey.com/micro-internships-overview), or check out https://info.parkerdewey.com/freddelucafoundation/employers to see example Micro-Internships and post your no-cost project!

    #microinternships #ondemand #projectsupport #recruiting #talentaquisition #gigeconomy #pathway #education2employment #free #winwin

    Links:

    Feel free to replace the second link in the post with the link to your institution's DeLuca-specific landing page, if you have one.

    To request a DeLuca specific landing page, schedule a meeting with the Parker Dewey partnerships team.

    Image:

    An image will load with the link, but if you prefer an image that features your institution, you can look for a pre-made one in this Google Folder: https://drive.google.com/drive/folders/1oUgmsh-TVySSsWA_QDpGCtPMwa0-qD_D?usp=sharing 

    Example Image from Albertus Magnus College:

    Albertus Magnus College

    If you cannot find the image for your institution, contact us.

     

     

               
    For Organizations: Video (return to top of page)  

     

     

             

    Caption:

    Is your professional to-do list looking a little long? Engage the help of a [PARTNER] student! You get a project done, and the student gets paid, professional experience, all at NO COST to you! Start tackling that to-do list today with the help of a Micro-Intern. 

    #microinternships #ondemand #projectsupport #recruiting #talentaquisition #gigeconomy #pathway #education2employment #free #winwin

    Links:

    https://info.parkerdewey.com/freddelucafoundation/employers

    Share on LinkedIn

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    Share on Facebook

    Share on Twitter

    Video:

    Click to open video in new window and download

    Share video via Link

     

     

               
    For Organizations: Employer Tutorial (return to top of page)                

    Text

    Step-by-step instructions on how to navigate and use Parker Dewey's platform as a company.

    Image Template (optional)

    https://info.parkerdewey.com/company-tutorial 

     

                   
    For Organizations: Project Library (return to top of page)                

    Text

    If your employers need more ideas/inspiration in regards to what makes a good Micro-Internship, our Project Library is a great place to look for ideas.

    Make sure they post their project through the Frederick A. DeLuca program page and the duration is set for 15  hours if they want their Micro-Internship cost to be fully-covered covered by the grant.

    Image Template (optional)

    https://www.parkerdewey.com/example-projects 

     

                   
    For Organizations: Flyer (Can a Micro-Intern Help?) (return to top of page)                

    Type:

    8.5x11in PDF

    Description:

    A decision tree to help organizations better understand time spent on tasks that while important, are not the best use of your time.

    Includes a QR code for employers to post a project through the DeLuca Micro-Internship Program grant.

    Link to Flyer:

    https://info.parkerdewey.com/hubfs/Collateral/Can-Micro-Intern-Help_DeLuca.pdf 

    Link to customizable template:

    N/A

                 
    For Organizations: Flyer (Client Successes) (return to top of page)                

    Type:

    8.5x11in PDF

    Description:

    In this digital flyer, view a small sample of organizations that have spoken publicly about their efforts to improve early-career hiring outcomes and links to stories about the solutions they have found by working with Parker Dewey.

    Each logo links to a story about their experience, so this is best shared digitally.

    Link to Example:

    https://info.parkerdewey.com/hubfs/Collateral/Client-Success-Highlights.pdf 

    Link to customizable template:

    N/A

                   
    For Organizations: Supervisor Success Checklist (return to top of page)                

    Description:

    If your employers have concerns about what's involved in supervising a Micro-Intern, this checklist can be a helpful tool to share. Even though supervising a Micro-Intern isn't time consuming (in fact, these projects are designed to help supervisors get time back by getting projects done!), we still have resources to help companies make the most of the time they do spend with their Micro-Intern.

    Link:

    https://info.parkerdewey.com/supervisor-success-checklist 

     

                   

    Questions?

    Connect with Parker Dewey Partnerships team
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